This is support for companies that do their own international recruiting or go via the Canadian embassy—you mentioned the case of China—in Hong Kong, I assume.
There are special programs, for example in Newfoundland, that allow Canada to do selection. For example, if 100,000 people are waiting to be able to enter Canada, criteria are applied. The first involves family reunification and the second affects the skilled workers needed by the provinces, obviously on behalf of businesses. That is how Newfoundland is able to recruit skilled employees. I assume you also work that way where you are. No? The businesses arrange it themselves?