Thank you for that.
I think this really becomes about that rural economic development and that need for diversification. It's really having that conversation looking at immigration as one of the pillars for promoting economic diversification in rural Alberta for rural Canadians.
I think that you're exactly right. The typical immigration model is that you move to the city and you stay close to your community. At the same time, we are in a global world right now. The fact is that the skills, technology and education are so transferrable. If you want someone to come to your community, you have to make sure the family is happy. It's really looking at the quality of the schools and having that conversation.
We've experienced this, too, locally. I live on a farm. I live close to a town that's actually looking at attracting.... Two of the critical pieces we have in rural Alberta are a shortage of doctors and we are getting into a crisis place with veterinarians. To attract great doctors and great veterinarians, you need to actually look at leveraging your community, selling your community and making sure people understand that rural Alberta is fantastic.
I know your time is short. The one thing that's happening right now is that rural Alberta is seeing an exodus of folks from urban areas. If there's one positive thing that has happened with COVID, people have realized that they can actually be in a different part of the world, make a living, look for great opportunities and live that quieter life that rural Alberta holds.
That exodus is truly happening right now. I think we can start looking at that as an opportunity to attract immigrants to rural Alberta and rural Canada.