That's a great question.
I mentioned the “missing” province, and I'll give you some personal background here. I grew up in the U.S. I'm Canadian by birth and chose to come back here, but lots of Canadians see huge opportunities south of the border, and the reality is that we are in a competition for talent with them each and every day. I think a lot of Canadians—and we can't blame them and can't think that's a bad move for them—see more opportunity for themselves on that side of the border than this one.
We need to see how we can be as attractive as the U.S. as a baseline for folks who are entrepreneurial, want to work hard, want to invest in Canada and want to build businesses here. Really, how should we be making ourselves a better place to grow and scale a business than the U.S.? It needs to be absolutely at the heart of how we approach any serious conversation around talent.
