We have great universities—don't get me wrong—but density matters.
When we talk about talent, we're not taking seriously the reality that there is a very rich country right next to us that takes this very seriously. If the United States of America could be said to have had an industrial policy for the last 50 or 60 years, it's this: They've very wisely said, “If we take the world's best and brightest and give them the opportunity to build what they want, the rest will solve itself.” Do they still have problems? Yes, they do. However, we have to take very seriously the notion that we are competing with a country that sees attracting the world's best and brightest as a very high priority.
We're very quick to congratulate ourselves sometimes on how nice it is to be Canadian and to live in Canada. I love it here. I live here, but when people have the pick of the litter, when they're the best minds and can write a ticket to anywhere they want, are they going to pick Canada every time? Many people do.
We talk to our companies all the time, and we ask them, “Why are you building in Canada?” People ask them this all the time—it's not just us—because it would be easier to go elsewhere. They say, “It's important for me to do it here because my family is here. I care about my community. I care about my ecosystem.” That's great. That's a laudable sentiment and I'm really glad they do it, but I want the answer to be, “This is the best place on earth for me to grow my business and to grow it into what I want it to be, which is a global enterprise that employs thousands of people and creates tons of jobs.” That, to me, is what we're not quite getting in the conversation.