Thanks very much.
In terms of contributing, I mentioned the parks and sites being tourist attractions. By their very nature, they provide opportunities for visitors who want to come up.
However, one of the things we've done just over the last six months is create new positions in our organization that are focused on tourism opportunities. We have product development officers who will be working with local economic development authorities and with the other levels of government to develop new tourism products with the private sector. An example is the work we're doing with the cruise ship industry in the eastern Arctic, particularly with Nunavut. We're also providing opportunities for enhancing promotions, with funding that will go along with that.
Finally, part of getting the word out, from an outreach point of view, is creating staff positions that will focus on Internet and new content media to really push the message out to the millions of people, not only in southern Canada but around the world, who have an interest in coming to the north.