I think more and more film is having an impact on tourism. You see that all around the world. You see it in New Zealand and in Europe, with some of the feature films. The interesting thing is that it doesn't have to be a commercial; it can be a film project that happens to take place in a particular jurisdiction. The tourists are interested in that. They're interested in the setting itself. Even if it was cheating some other area, they still want to come to see where it was done.
The webisodes idea came about because we were trying, in a very holistic way, to provide opportunities for learning and experience for the crew base, the developers, the writers, and the producers and directors. In fact when we do our call for concepts, we're hoping that a number of Yukoners will come forward with an idea that brings the dramatic thread through the commercial piece, so that although it's going to be a commercial, it will also be a bit of a drama series.
Hopefully we will take it down to three of the best concepts, and then we'll engage the services of an expert script editor to work with each of the three. We'll have the resources to hire them to do the development because there's a big labour component to this as well. At the end we'll be able to select the best one, which would then go forward and there would be crew, producer, and director development. There would be that opportunity for all three of the people.