I'd like to begin by thanking everyone for this opportunity and for your coming to Iqaluit to hear our concerns.
By way of a bit of background, Nunavut Tourism was formed in 1995. It was the first organization that brought together the three regions of Nunavut. Our vision is to have an environmentally responsible and economically viable tourism industry in this territory that is characterized by professional delivery and operating in harmony with Nunavut culture and tradition.
We've been doing this for about 15 years and we've met with a great deal of success, but there are still a number of challenges facing the industry in this territory. We can deal with some of them, such as a small operator liability insurance program, ourselves, but there are a number of other things we need help with, particularly federal help.
These needs fall into three main categories. We had our annual general meeting a couple of weeks ago and these concerns came from our broader-based membership and board of directors. Because we knew we were coming here, this is something that was discussed and that the industry has agreed on.
The first one is infrastructure. There needs to be a lot better infrastructure in Nunavut. These needs are widespread. Federal dollars have helped with this type of infrastructure in other northern cities, such as Yellowknife, Dawson, and Whitehorse, but they have been largely neglected in the communities in Nunavut, even in the capital here.
Some of these needs include roads and trail development. We have been working on getting a bridge across the Sylvia Grinnell River to expand trail development since 1995. That is a project the federal government made a commitment to, but because of delays the costs have continued to go up from 1995 dollars and we still don't have that in place. That will allow us to develop tourism and park activities on the other side, in one of our territorial parks. There are other needs for that as well, but that is one example.
We also need more paved runways to increase air traffic capacity and safety. Most of the smaller communities do not have paved runways, which leads to the possibility that some jet flights—certain sizes of planes—cannot land there. Unfortunately, some tourists just don't want to land on a gravel runway. And if you have never done that, it can be an interesting experience. That capacity would also help in a number of other things within the community as well.
Better docking facilities in communities would help with tourism and other economic development in terms of fisheries, our annual sealift, and a number of other issues.
The assistance with infrastructure also goes to the fact that we need more small planes. That's not just for the airlines, but some of the communities and other partners that could participate in tourism if we had more planes available.
The second broad category is training. There is a widespread need for training. That's everything from how to start small businesses and making them work, specialized guide and outfitter training, and marine craft operation, to how to work with foreign tourists. We need better programs from federal departments that fit the needs of the north, and Nunavut in particular. We're not a one-size-fits-all environment. Some of the programs of HRSDC that work in downtown Toronto don't work here. That is one of the reasons the programs here are underutilized now.
We at Nunavut Tourism would like to work with the federal government to develop a training opportunity program exclusively for the Nunavut tourism industry. There are particular needs here that must be addressed.
One of the key things to remember is that tourism is one of the few economic drivers that every community in Nunavut can participate in. Some communities have a good offshore fishery or are close to mining deposits or whatever, and that gives them a bit of an advantage. But every community in Nunavut has tourism potential. It is one of the economic drivers everyone can participate in. It is also one of the economic drivers that keeps a lot of the money made by outfitters and small business operators in the north. There is not a lot of it going south when it is a community-based operation. Training would be a significant step in developing businesses in small communities and in developing the tourism industry infrastructure.
The third main issue is marketing and promotion. For years now we have been saying that programs are different north of 60. There have been some changes to some of the CTC programs and other things on a pan-territorial basis. We have found that they still don't fit Nunavut. Nunavut is different in terms of our experience, level of infrastructure, and what we can offer. Even our budget is different from the NWT and Yukon.
On this front, we have a few suggestions. Instead of programs the CTC currently offers that match dollar for dollar other jurisdictions, we suggest that for Nunavut it be a two-to-one ratio. Our budgets are considerably lower than other destinations, and we need that extra assistance.
The CTC also needs to better understand Nunavut. This came to our attention recently because of a passport program the CTC is doing for 2010 in Vancouver. They were advertising Nunavut as having reindeer. We don't have any reindeer. We've checked their website and some other things, and it has been changed. But that's a bit of problem when people don't even understand what they're trying to promote and they put out the wrong message. There were a few other things in the passport we had to change, but the reindeer kind of got us.
Pan-territorial solutions do not work. We work with the NWT and Yukon on some CTC programs, such as our buy-in to the German market, because we have to work together to be able to buy in at the levels they have. To make any impact right now, the base level is $130,000. None of us can afford that on our own. We have to work together. When we market together like that we are often presented at the table as a poorer cousin, because we are still buying in at 20% of something and not at a higher level.
The other thing we found is that the basic mandate of the CTC is failing for Nunavut. We are not able to buy in to the national campaigns. We are not being represented properly. In the copies of my presentation I have provided a print of what the CTC mandate is so you can see what I'm talking about rather than having to look it up.
In conclusion, those are some of the things we feel are not working. Nunavut has huge potential. It has the potential to become a leader in ecotourism and adventure tourism and to create a sustainable tourism industry. All communities have the potential to be successful and have products they can deliver. We need solutions to help us make this happen that are for Nunavut, not federal programs that work in other jurisdictions and do not work here.
Nunavut Tourism and the tourism industry in Nunavut want to work to form a successful and valuable partnership to see this happen. We feel that you guys coming here is a good step in that direction.
Thank you.