For example, as you know, the Minister of Health is from the north, and when she travels in the communities in Nunavut she often takes her cellphone camera and just takes pictures while she's in the stores.
She gets a picture of the $200 turkey and asks how can a turkey cost $200? Then as soon as it's brought to people's attention, they say that was just a mistake, it should never have cost that; it's still expensive, but it's only half that much, so don't worry about it. And what she says, and what I've heard quite often from others, is yes, but it happens too often. The $200 turkey is one thing, the $60 pineapple is another one. And when it's brought to people's attention, often they'll say that was just a mistake, sorry about that; it actually shouldn't be that much.
The problem is we need to have a stronger audit provision. I don't suggest that the advisory board has to go to every single community all the time, but what they need to be able to do is call on a robust audit system to say show me the money; show me how it's being translated into cheaper, more nutritious food being more readily available in those communities.
They may have to travel some, I don't know, but it seems to me a lot of their work is going to be following the audit provisions that will be established between INAC and the retailers to say let me review this; I want to see what's being done; I want to be able to follow it.
They're going to come from all over the place, so they're going to have first-hand information, but a lot of their work is going to be ensuring that complaints are dealt with, that audits are properly followed up, and that they can see the results on the bottom line.
So they don't actually have to do the audit. The audits will be part of the agreements with the retailers, but they'll be able to review it and they'll be able to make recommendations based on that. As well, the relationships with the retailers will also demand things like signage in the store that says this area here is the most heavily supported by the Nutrition North program. It's fruit, vegetables, eggs; these are the healthiest foods.
As well, Health Canada will be part of a program to actually teach healthier cooking, healthier eating, about things that are better for you and why and how to use them, because a lot of these products are relatively new to northerners. So they will give advice on how to eat nutritiously and have nutritious everything, from snacks to main meals.
They don't need help on how to integrate country food into their diet, but as part of this Nutrition North program, Health Canada has provisions in there to actually help promote healthier eating and healthier preparation of foods to make sure people get the full benefits.