That's a fair point.
One of the challenges we have is the on-the-ground perception that retailers aren't passing it on.
We did respond to the Auditor General's report in 2014 with a number of initiatives, including point of sale and the audits. It's something that's ongoing, and it's something that we really need to focus on in terms of the education on the program and the marketing of the program. That's something that we're doing on a constant basis.
