Absolutely. Many of us have been to many communities, and the more remote the community, often the smaller the store and the more it looks like a convenience store more than anything else. I think that's a problem of food environment. You choose to consume from what is available to you. That's a major issue in many communities.
Regardless of people's knowledge about food and capacity, there is also the problem of the availability of the options. There probably should be more subsidies for healthy food and perhaps greater competition, if that is the answer, but often in small communities there is no room for more than one store in terms of the population size. Would that always be an obstacle to better prices? I don't know.