Thank you, Mr. Chair.
First of all, thank you, everybody, for the opportunity to appear before the committee today to discuss this. To us, it's very important and it's what drives us. Food insecurity is our mandate.
I'll tell you a bit about Arctic Fresh and how we started. We started because, when my wife was growing up, she went through a very food insecure time, all of her childhood. She told me that, when she used to have tea and bannock to eat once a day, most of the time they had to use the same bag of tea for multiple cups. This went on through most of her childhood when she was growing up. Now she's a teacher and she started to see this again in schools with all the kids.
One night we were here and thought, how can we change this? How can we do this? That's how Arctic Fresh started.
Arctic Fresh is a social enterprise. Our mandate is to fight food insecurity and to build Inuit capacity to empower individuals and communities.
We first started with an online store. The online store was to provide personal orders directly to the customers. This would allow us to give them an opportunity to be able to order directly but also at reduced price, not having the cost of a heavy overhead.
We did really well when we started. The communities responded very well. As we progressed, we realized that we needed to really dive deep into food insecurity and what food insecurity is, especially in the north.
What we quickly realized was that the same shirt does not fit everybody. There are different levels of food insecurity. What the government and everybody was doing was really not fighting food insecurity but making things more available to the people who already were able to be food secure.
What we did was level down and really dive more into the food insecurity. We quickly realized that we do not have an economy in our communities. Every time a dollar gets spent in our communities, 93¢ of that dollar leaves the community on the first transaction. That is huge.
We started to look at it and we asked, “How can we create an economy?” What we need is to create an economy to be able to create those jobs. If you create those jobs, you are creating wealth within the community. If you rotate that dollar as many times as you can before it leaves the community, you're actually creating wealth within the community.
We looked at micro-businesses. I was listening earlier about how there is not a big market for an operation. Yes, that's correct if you're looking at the operation as a normal size. We have to be innovative. Inuit are the most innovative people ever. That's what kept them alive for thousands of years. They thrived because they were innovative. They invented sunglasses. They invented the kayak. They invented so many things because they needed them.
By creating micro-businesses, you are able to rotate that dollar many times, which then in turn creates wealth for all those people to have those things.
In regard to our operations, we have the online store, but we're also looking at creating a self-sustaining store. We believe there is a huge inequality of wealth in the communities, and most of the previous speakers have talked about this.
How can we create it? We're looking at a harvesting support program. We have done mainly pilot projects where we pay hunters to go hunting, they return with the food and, in return, we take that food and sell it locally at a much reduced cost.
Most of our community relies on country food for over 30% of their food. Some rely on it very heavily, for over 60% of their food consumption. We've developed a study and a business plan to create a self-sustaining store. This self-sustaining store will be able to have a greenhouse that can produce the product, but it also has a meat shop. It's all modular, so it can be made into different things. Whatever the community needs, that's how it can be set up.
This modular house would enable hunters to hunt seal, fish and caribou, come back and process that. Now we will exchange with other communities. Naujaat is very heavy with caribou, but they don't have some of the other things. Now we can do an interchange of processed country food that would allow us to create a market within our communities.
We are also working—