That's a very fair question.
I think the old public safety ads that ran perhaps 10 or 15 years ago about being ready for 72 hours apply just as much today as they applied when they were first rolled out, in any stripe of government. I think that's an important public safety message: Be ready for 72 hours. Given the climate, given where we live, that's an ongoing message.
I'd like to propose again this notion of a national day of recruitment. We don't have such a thing. Perhaps others do; we don't. Again, it's a Canadian solution for Canadian times. What I like to think about when we're talking about ITB programs is, why not include Canadian Tire, Tim Hortons, McDonald's—anyone who is wearing a uniform—or even veterans' organizations?
A national day of recruitment should be seen as something we celebrate as a way of perhaps bringing new Canadians into the Canadian military system, and also Canadians looking for alternative employment who maybe didn't consider a military career, even a reservist opportunity. This could be done, I would say, fairly inexpensively. However, the commercial market out there—perhaps retailers, just as an example—I think would welcome such an opportunity to get involved in a new defence industrial strategy.
This is what I'm proposing, and it is something of a mind shift, but we need to think differently in the times that you're describing as the end of peacetime. Perhaps it's the time of preparation, which a lot of nations are signalling, like the United States.