It's an interesting question, because when we look at productivity in the traditional sense of output per worker, what we see with outdoor recreation is the low requirement for resource input relative to labour. There's less resource input in terms of economic output. Outside of our specific sector, the increase in productivity or the effectiveness of workers in other sectors due to participation in outdoor recreation.... It's an interesting sector, and when we look at traditional economic impact metrics, it's much more difficult to assess and relate to other sectors. However, when we look at jobs and the economic impact, we see that we're at par with other sectors.
In the outdoor recreation sector, often we are much more interested in some of the more qualitative, difficult-to-measure economic impact assessment metrics. By that I mean looking beyond GDP and direct productivity metrics and at some of the more social and well-being aspects that outdoor recreation provides to those within the sector—to the small businesses in it. The sector is generally built out of small local businesses. We're looking at some of the contributions to local economies, regional and provincial economies, and then outward.