It's both. The more qualitative aspects of the economic impact—the indirect economic factors, like the small local businesses, the resources staying within communities and the support for rural economies—are massive for our sector. We're predominantly seeing the benefits and the source of outdoor recreation economies in rural communities across Canada. It's about providing benefits in areas that are struggling in other sectors, especially with some of the transitions away from natural resource extraction industries.
At the same time, the productivity and indirect benefits—the social and health benefits—are massive for all Canadians, and that trickles down throughout our workforce and throughout our productivity across other sectors and our labour force in general. Having a healthy, strong, happy, mentally strong workforce is hugely beneficial to individual Canadians, to all of our communities and to all of our businesses. Our economy is built from all of those things.
It starts from the base of making sure that Canadians are healthy and happy, and outdoor recreation really provides that across the board. It's such a diverse thing. It transcends political backgrounds and all the dimensions of diversity.
It impacts all Canadians. About 80% of Canadians report participating in outdoor recreation. It's a key piece of our culture as well. The diversity means that there are opportunities for it to impact any Canadian, whether it's somebody walking on a trail or somebody mountain biking down a crazy mountain. It has an impact and is beneficial for everybody, so it can provide a uniting piece and can build productivity from the workforce level.