There are a certain number of manufacturers, specifically Tesla, Lucid and Rivian, that don't use dealers. They have what's called a direct-to-consumer model. Even though you might see, let's say, a dealership or a store that's owned by their corporate entity, any and all profits go straight up to corporate headquarters. There is no involvement with a local community.
As you all know, in your local communities, you might be buying from Jane or John Doe, who happens to have a franchise by X or Y brand in your location. That owner is anchored in their local community. You will, a lot of times, find their names on local schools, hospital wings, hockey rinks, etc. Why? It's because they're tied into the community. This is what our members do. There are 3,400 across Canada in small towns and rural towns. This is why—and it's been proven—it's the best and most efficient way to go into markets. Interestingly enough, the Chinese manufacturers who are thinking of coming to Canada also realized that this is the fastest and most efficient way to get into the marketplace.