One myth is that our members don't like EVs because they don't produce as much on the back end—on the service side. That is patently untrue. Coming back to the early example from Norway that Daniel was mentioning, we had one of the largest Norwegian dealers come to Canada two years ago and explain to our members what it's like to live in an EV normality, where a majority of the market has gone to EVs. Guess what? There are other revenue sources they might not be thinking of. One example is tires. EVs eat tires. They're a lot heavier. They have a higher torque.
There are other revenue sources and other things EVs require that an internal combustion engine does not require. Therefore, the other piece is this: Since these are highly complex vehicles, in the beginning, not everybody will be trained to properly service them, so more of those vehicles will come to them instead of going to other, let's say, after-market workshops that are not dealership-owned.
