There are two reasons. The first reason is one of connectivity and networks. What we know about consumers is that they will not adopt technologies if they see massive inconvenience at scale. We want to make sure that we have a really solid network for folks who are going to recreational properties or to places of work. We want to have full connectivity.
The other reason is political acceptance. We know that we need to bring all Canadians along. We cannot have a perception where only wealthy people in suburbs around major cities get to save $2,000 a year, and lower-income people or people in rural Canada cannot. I think it's really a twofold issue.