I do. For a number of years, manufacturers have focused primarily on cost reduction. There are great opportunities to use AI to become more efficient in manufacturing, but the real opportunities are in how you create additional value and how you grow your business.
Today, every product, every process and every piece of equipment could potentially be a data platform. Products that are being manufactured are becoming data platforms to provide database services. Jet engines are leased to the airlines, and the manufacturer, for instance, is reading all of the data and protecting the integrity of the engine. That's a big example, but there are all sorts of other examples where manufacturers in Canada could use the data not only to provide a better, more customized and more specialized product, but also to generate much more in terms of services as a result of that.