What Canadians have been feeling is that over the last number of years, companies have been selling them plans with maybe more data, more speed and more options on that front—or more phone, to put it quite frankly. Yes, over the last number of years, Canadians have not been feeling, or haven't had the impression, that they were getting better prices. In the last year or so, with a lot of the elements that have been put into place to ensure choice, to be able to help Canadians shop and do better, they are starting to feel that this is changing.
We are starting to see it with the measurement of the average revenue per subscriber by the telephone companies. That is going down. That's an indication. Through surveys, people are also telling us they are shopping around and starting to feel better about the prices.