Yes. Our area of responsibility, or who we have authority over, are the service providers—your Bells, your Teluses, your Rogers. We do not have authority over the Apples or Googles or Ericssons who make those phones available on that plan.
What we have put in place, certainly, are measures to make sure that as the service providers make their offers to you, the information you receive is made very, very clear. You understand that you are paying for a phone. You understand that if you are paying for it through your monthly bill, then it's occurring. You understand what happens at the end of your contract period, and that you are able to renegotiate your service plan at the end of two years. Those are all measures that we put in place to help make sure that Canadians are able to get the best possible price and they are not surprised at the end of the day by certain situations on that front.
Yes, we work diligently. There's a whole bunch of other market impacts. It's not just the CRTC that claims we've lowered cellphone prices. It's something that has been occurring for a number of different years now. It's probably 50% lower now than what it was about five years ago on that front. There is the impact. What we're working a lot on, as we mentioned earlier, is making sure that Canadians have the ability to switch. They can get the right information, switch easily, shop and get the better deal. They can get a deal for exactly what they want. They also have to think about whether they need a $2,000 phone or some other product on that front. That's part of that regime.