We definitely see ourselves as the middlemen or “middlepeople” between users of the technology—both individuals and organizations—and developers. I've been doing my research for a while now, and we have good relationships with AI developers. Often, they want to report something. They have things they want to share, but it's about finding that sweet spot between corporate secrets, to some extent, and reputational risk. It's also about the numbers they can share that are useful.
This is where SAIG, the Sustainable AI Group, plays a role. We find the metrics that can be communicated without impacting, for example, the reputations of these companies, and we help bridge the gap between sustainability reporting and IT. Often, it's two different groups of people. On one hand, it's those who don't necessarily understand AI. On the other hand, it's those who don't necessarily understand ESG and sustainability. It's really about bridging that gap.