The challenge with scams is that the victims truly are on all sides. All these stories of victims losing money to scams are horrific. The stories coming out of the scam compounds are also horrific.
We work in-region. We actually have an advertising campaign to intercept people looking for jobs, which is how they're often trafficked into these scams. We search-intercept, if people are looking for jobs, in the regions where they are most trafficked. We pop up and give this real-time information. Those pop-ups also direct people to the scam prevention hub for education.
Education is only one part of it. It really takes a lot of just-in-time messaging to get in front of people and prevent that engagement. It is a challenge.
