The range of people who become subject to scams includes all of society. There's sometimes a stereotype that only the elderly become victims of scams. The reality is that scammers are brilliant psychologists, and they will find a way to get to just about everybody. It could be a parent dropping off their children at school and responding to a text message while they're trying to park their car. There are so many ways that they will do it, so there is no classic pattern.
Every citizen is a potential scam victim, and every citizen therefore needs some support to be protected from that.