I agree with that. “Buyer beware” also has to be a factor in all this. It's just like the news on Facebook: “Watcher beware”.
You talked about 90% of your advertisers being verified. Where I have a problem with this—I agree that they're verified—is that the posting they're advertising with is garbage. It's an influencer who's getting paid by somebody else in the background. It can be the Lego guys from Iran or groups like that. All of a sudden, my face is being posted in that reel.
What are you doing to allow me to make sure that I can't be part of that reel and I don't end up endorsing a post that we know is actual BS?