It's a great question. It's how we approach it. How you encourage prevention for a demographic that's a senior audience is different from how you need to approach young people. Often they can be a “click now and think later” group of people. We try to use different approaches. A social media or online public awareness campaign might work better with a younger audience, whereas in-person engagements or printed material.... We do a lot of that work.
Finally, the technical sophistication needed to become a fraudster or cybercriminal now is very low. We spend some time doing outreach to young people who may want to go onto these platforms or on a forum. They hear about how easy it is and police are challenged to track them down. We engage them and say, “Look, you do not want to go down this pathway. This will ruin your life.” There's more work to do on that front.
