Thank you for the question.
Situations like this are heartbreaking, obviously, and they really speak to the human cost that criminals are extracting in their targeting of vulnerable Canadians.
When I zoom out and I look at the role that Google plays here, it's one in which we're playing a leadership role, at multiple levels, in hardening our systems through three pillars. I'll just speak to those in a macro sense first.
One is to build products that are safe by design—systems that can prevent, detect and respond rapidly to these types of emerging threats—while working in partnership, because no one can do this alone, to build public education.
However, to speak specifically to this type of issue that we saw, we respond rapidly to improve the ability of our systems to catch this. It's no surprise that, since we're in an adversarial space, criminals constantly attempt to circumvent the protections that we put in place.
We enforce at the front line, but we are also able to respond quickly when we see trends in scams. For example, when we saw an increase in public figure endorsement scams like this, we responded by rapidly deploying a team targeted at that issue, sharpening our detection tools and applying a robust misrepresentation policy. That had real results: We removed 700,000 accounts as a result, and we saw a 90% drop in the reports of this type of scam. What I'm saying is that our responsibility is to ensure that we are strengthening our systems, and we're doing that every day.