We welcome a conversation around things like this: How do you verify advertisers?
I would just offer to this committee that we need to avoid creating a road map for actors to circumvent. That is something that we encounter every day. That is only to say that there needs to be a portfolio of approaches that are dynamic in nature, so that we can use the power of AI to really test the veracity of the types of content that are entering the ecosystem.
This is a conversation that we welcome. There are steps that the Government of Canada can take to enable that, and there are steps that digital platforms can also take to continue to raise the bar.
We see ourselves as a leader in this space. We've been rolling out advertiser verification across 240 countries. We've been doing that proactively. Now, over 90% of advertisers on our systems are verified. That's certainly a conversation we welcome.