Again, a national productivity manufacturing strategy, sitting down with businesses and manufacturing experts around this, would be really essential. I think that's a great place to start because we live it every single day. We're up against the U.S. companies every single day and other companies around the world. We have to be productive.
Again, as Linda said, we take 2% out of our cost every year to give back to customers. What other business does that? Everybody looks for price increases and inflationary issues. We pay labour increases every year. We pay extra to suppliers, but we have to give 2% back to our customers.
The price tag's going down with us, and other people want more. Again, relying on that or gaining some insight to that would be extremely effective.