Thank you very much, Mr. Chairman.
Good morning, members of the committee. Thank you all for giving us this opportunity to address you today respecting the challenges of manufacturing in the Canadian automotive industry.
I'm going to go through a bit of a deck that will simply guide discussions, and I would like to touch upon several issues as they relate to manufacturing: the Canadian dollar itself, energy matters, skills, training, the globalization of the industry, and how that relates to an immediate and rather urgent issue for us, which is the Korea free trade agreement. As well, we'll leave with you some thoughts on other issues that you might want to pursue, perhaps at a later date.
That said, I would like to give you a little background information, and I suspect David Adams here will support the background information, because it does speak to the entire industry.
We have roughly 570,000 jobs that are directly or indirectly related to the automotive industry in Canada. We are the largest manufacturing sector. We account for a trade surplus of roughly $6.5 billion of a $22 billion trade surplus with the United States. Certainly, when it comes to CVMA member companies, we procure about $40 billion from Canadian sources, which is roughly three times what the entire federal government purchases on an annual basis. As an industry, we represent roughly 11% or 12% of manufacturing GDP.
I understand you do not have the deck that I have, but I want to comment on one of the charts that we will be providing to you in both English and French. It relates to the manufacturing shipments in terms of dollars, and the impacts of manufacturing. We have had a huge increase in shipments, measured in billions of dollars, roughly from about $23 billion in 1992, to currently over $50 billion. Now, within that trend, which is very positive and significant, one of the higher elements or bubbles is really due to the automotive investment that took place, roughly from 1999 through to the year 2001.
There are a couple of blips or dips there, one of which was due to 9/11, and that's understandable. Another was due to the Ontario blackout. What is more important is the deeper dip, which was really due to a strike in General Motors' brake plant in Michigan, which caused a significant drop in those shipments.
The reason I raise this is to demonstrate how integrated our industry is. For one thing, it demonstrates the economic influence that our industry has vis-à-vis the overall Canadian economy, and the reliance that we have on a predictable border crossing, as well as the need for a reliable energy and delivery system. I'm going to talk about those as we go forward.
As for current trends, we have always had our strength in being a low-cost jurisdiction, and that's no longer the case. CVMA member companies are still, nonetheless, heavily investing in Canada, and roughly $5 billion out of the $7 billion of most recent announcements on new investment have been due to the big three member companies, DaimlerChrysler, Ford, and General Motors.
We're now looking forward to shifting away from strictly manufacturing into the area of higher-skilled, higher-value activities, including research and development in both automotive design and research activities.
So that just gives you a bit of a backdrop.
Let me speak briefly about the strengthening of the Canadian dollar. The dollar has, as you know, appreciated very significantly against the U.S. dollar over the past couple of years. That has been due primarily to the strength of commodity prices, and oil prices, and such. We haven't seen the rubber hit the road on this yet. For assembly plants it will have a significant impact on our operations as we go forward. It may not have manifested itself directly at this point in time, but given its current direction, and given the current level it's been sustained at, it will have an impact as we go forward.
The segments of the automotive industry that have already been impacted very negatively are our parts suppliers and the supply chain that feeds our assembly plants in Canada. They're struggling, as this dollar goes up, with keeping their prices in line in a competitive sense. Their competitiveness, as a result, is eroding.
Further, because of the global nature of our industry, we don't look strictly at U.S. dollar exchange rates. The value of the currency in other major auto manufacturing nations such as Europe, Japan, and Korea are all equally important to us now, because it impacts the price of imported vehicles in our market, and also because of emerging global sourcing patterns.
Energy policy: as I mentioned, we require a reliable energy supply and delivery of that supply. The Ontario blackout had a very significant impact on us over a two- to three-day period. It was almost a week by the time power was fully restored. The key thing here is we are unsure of a long-term energy supply policy, particularly in Ontario, and when we have that uncertainty that speaks to future investment decisions. We need reliability, and we need reasonable costs compared to other automotive jurisdictions with whom we compete.
In the area of skills and training, the automotive sector is shifting toward higher value-added activity such as research and development, and automotive design and engineering. The shortage that has often been referred to and spoken about in the press is something that is perhaps more prominent in our supply chain. We have a fairly good pool to draw on, but certainly our supply companies do have a real problem, and that involves everything from literacy through to actual apprenticeships, general skills, and some of the technical skills that we need to make sure we are able to achieve our longer-term vision for the auto industry, and that we have the highly skilled workforce there to support it.
On the other hand, through CVMA and the companies, we have worked, through partnerships with universities, in terms of designing and implementing advanced curricula to satisfy our needs. I currently chair the Canadian Automotive Human Resources Sector Council, which is also looking at those skill requirements. I'd certainly encourage the committee to go to the CAHRS website to look at their reports and recommendations.
This brings me to the main issue: globalization. We have been at the forefront of globalization. We've seen our involvement with the Auto Pact. We are global competitors, global companies, which means we fully support liberalization of trade in both production of parts and finished vehicles.
There are many challenges, however. New markets can be opened for Canadian products to increase domestic production and opportunities in other markets abroad. Competing products can easily be sold in the Canadian marketplace as well. We at CVMA and our member companies want to work with the government to expand those opportunities abroad and increase Canadian prosperity.
The possible impact of China as an emerging automotive powerhouse is real and has received the majority of attention to date, but the hypothesized negative impacts on the North American industry may still be a number of years away. As automotive investment and production increases in China, it's really aimed at satisfying the high-growth domestic market there. While we're not ignoring the situation in China, other more immediate and pressing issues exist, particularly the ongoing negotiation of the Korea free trade agreement.
We support free and fair trade, and we support expanding those markets abroad, but we've entered into negotiations here that we believe will harm Canada's auto industry. Of the $2.6 billion trade deficit in 2005, 67% of that deficit was in automotive. There's virtually no market access into Korea for Canadian products because of a series of complex and consistently changing non-tariff barriers. If Korean products gained a 6.1% advantage through the reduction of the tariff here in Canada, the market share of locally produced vehicles would be negatively impacted.
We know the Koreans will not open their markets. Government-to-government memoranda of understanding in the United States clearly show that while those memoranda were there to try to remove these NTBs, there has been virtually no movement on the part of the Koreans to do so. Our market is wide open and theirs is fully closed.
When you look at their performance relative to other OECD automotive-producing countries, the average around the world is roughly 48%. In Korea, it's 2.4%. Clearly, they're well below what the OECD average is in terms of those other countries. When you look at the makeup of the markets, in Korea 98% of their market is satisfied through domestically produced product--only 2% from around the world. Not just Canada, but all vehicle manufacturers from countries around the world make up only 2% of that market.
So where should we focus our efforts? We believe we need to coordinate a Canadian and U.S. approach to identify a solution that will achieve a real, bankable, sustained opening of Korea's automotive import market. We need a comprehensive and sustained dismantling of Korea's auto tariffs and non-tariff measures. That's the only way we're going to successfully achieve market access.
We've offered a solution. It's a solution we call a “market metric” approach, where we should be achieving a certain level of threshold in terms of market penetration. And until such time as we do that, with the potential for what we call a tariff snap-back with a lack of performance, we don't believe that simply going about the negotiations as we currently are is going to achieve any real benefit for Canadians. In fact, we see no benefit for the automotive sector whatsoever.
To wrap up this particular item, which is, as I said, very important to us, I'll point out that what globalization means is that Canada must create a business environment that can attract and support globally competitive industry, and have a long-term industrial policy that is closely aligned with the international trade priorities.
As such, we think we should be focusing very limited resources on opening new markets for Canada's most important industries, but at the same time we should not trade off the auto industry, which plays such a very significant role in terms of the economy. There may be some wins that are small, but we do have a very negative net outcome for the automotive industry in Canada.
We'd be pleased to answer any questions, Mr. Chair, and certainly prepared to enter into discussion.
Thank you.