Therefore it's a huge issue for us.
You point to factors that have been weighing in our favour in the last five years, but I would add that significant factors have also weighed against us. The events of 9/11 had a dampening effect on outbound U.S. travel generally, and the effects of the SARS crisis in 2003 profoundly affected tourism demand from the U.S. into Canada. In fact, if you take the meetings and convention sectors specifically, Canada won very few bids for U.S. association meeting business coming into Canada in the year 2003. That is starting to impact us this year, in 2006, and will impact us for another five years, because bids are won for business that is three to eight years out in the future. So we are seeing some lingering impact of world events that happened in the U.S. still affecting Canada.
Other structural issues have happened in the U.S. market. The introduction of low-cost carriers can make it cheaper to fly from New York to L.A. than to drive from New York to Toronto. Those were never the types of competitive factors we faced in the past.
We do indeed have a strategy. We have a tourism development strategy; we have a tourism marketing strategy. Our overall position has been that we are underinvested relative to our competitors to fight this battle.