How do I do that if I can't market while I have to put maybe 20% to 30% of my overall costs toward a payment fee or schedule? That makes it impossible for me to commit and become cost-competitive. I can understand if Procter and Gamble and Unilever have the money to spend on a per SKU basis, but I'm wondering what that does for innovation. What does it do for manufacturers if they want to bring out something new, if they have to in fact provide a new trade allowance in order to get their product on board?
I understand your concerns about regulation and the need for better capital depreciation, but I'm not going to be in business if I can't get my product to market, unless I give in or I sell over, of course, which perhaps explains the concentrated nature of the industry you represent. And I say so respectfully. I'm just trying to figure out how a food processor in Canada manages if, at the outset, they have to pay for an inefficient listing to stock their product on the shelf. That has absolutely nothing to do with innovation or efficiency.