The last market, if you will, that's regulated is the local telephone market. All the other aspects of our business are deregulated. We have been waiting anxiously, in fact, for the arrival of competition so that we can see that part of the regulatory landscape change as well. I think internally at Telus we wouldn't always agree that regulation has worked to our advantage, and I won't get into some of those debates. But there is a different view, I can tell you, around the executive table.
Having said that, regulation is a substitute for competition in terms of consumer safeguards and consumer protection. I can tell you that Shaw entered Fort McMurray, which is a huge and growing community, and now has 30% of the market in less than a year. These are new households. People come in, they know and understand they have a choice between Shaw and Telus, and more than 50% of new households are picking Shaw relative to Telus, which is why we've lost 30% market share in a year. Competition, where it exists, is vigorous and is the best protection for consumers.
Having said that, do you have to have safeguards? Absolutely. Has the commission put those in place in its decision on deregulation? Yes, they have. So there are lots of safeguards. The only question that's left is, at what point do you have sufficient confidence in competition that you can let go on regulation? We believe the minister's test is the more appropriate test than the one the commission put in place.