I want to do this from a consumer's point of view in Edmonton. The reality you're facing as a consumer in Edmonton is that you can currently bundle cable, Internet, and television—and television with many different options—under Shaw, whereas as a consumer of Telus you can obviously bundle telephone service, both wireline and wireless, and Internet. I think that is the minister's rationale in going forward—and we'll obviously hear from the minister. It's in situations where you have competition like that where he will allow deregulation to occur. In rural areas, about which Mr. Rota reasonably raised a concern, that's where we will not deregulate. So I think that's one of the points to make.
And in Edmonton, if one moves from Telus to the full bundle Shaw offers, what you're asking for is to be able to contact that customer the next day and say, in the future, look at Telus again as an option.
Would you be willing to do what Mr. Hunter proposed here before? He certainly proposed something with Bell in terms of its satellite service, but you're certainly in favour of win-back, and yet you won't actually benefit from any win-back provisions in any other way, which some have argued Bell benefits from in other ways.