It's a market by market test. As Mr. Deane has suggested, at 25% we know we have a sustainable business. As he says, the gloves are then off, the game's on, and whoever wins, wins. That's a wholly different exercise from the rules now.
The rules now, for whatever reason that I can't even figure out, protect the incumbent. I don't know what Bell has done to deserve such great treatment from you guys. It's just incredible.