I think people are becoming more aware of it. You look at the recent dog food scare with pets being poisoned, and that's a form of counterfeiting. People think they're buying a food ingredient of a particular type, and they're getting something else that kills them. There's the example we gave of the woman in British Columbia who was eating the uranium and lead filler. Just today on the cover of the New York Times there was an article about poisoned drugs in China killing people.
With articles like that, you start to get some public awareness. But you don't get public awareness of the fact that intellectual property infringements cost lost jobs and lost revenue. This is not simply a safety issue. A safety issue is a byproduct of the lack of quality control in these goods. Where the rubber meets the road primarily is in the lost economics of this.
People are losing their jobs, and companies are not investing in this country. The innovation that's typically sparked by strong enforcement of intellectual property rights is not happening here. That is a serious harm. It's a dollars-and-cents problem that affects Canadians and the federal government as well, because you're not getting the tax revenue on this stuff.
So we can't lose sight of that.