Thank you very much. Thank you, indeed, to all the members of the committee for this opportunity.
I'd like to thank the clerk, Michelle Tittley, for her assistance as I prepared to speak today.
It might be a challenge to explain what the Canadian economy is in 30 words. Perhaps understanding what is happening in communities is a better way to appreciate the Canadian economy. This is indeed a unique opportunity for you to understand that and the impact of the appreciating Canadian dollar. So again, we appreciate the opportunity.
My community and its region might not be typical of all communities and regions in Canada, but it certainly can provide an understanding and provide actions that the federal government can take.
There are three core sectors of my community's economy: manufacturing, agriculture, and tourism, which is our top economic sector.
Grenville Castings is a manufacturing plant, which, as indicated earlier by the mayor of Perth, is in Merrickville, Smiths Falls, and Perth. It used to employ some 300 to 350 people. It's a world-class leader in technology in low-pressure castings. Grenville Castings almost disappeared last year. Fortunately, the company was purchased. The challenge to their sustainability, in part, was the increased value of the Canadian dollar over an extremely short period of time. As the previous presenter said, programs usually take two years. We need to be ready to go with programs that can assist in access to capital for new technologies.
But also keep in mind that bigger is not always better. It seems to escape the notice of political decision-makers that the companies most likely to unbolt the equipment and ship it to Mexico or the Far East are large multinationals. They drive the hardest bargain for us to get them here--I note the Ontario incentive program for the auto sector. Yet they can and do leave for more hospitable climes with increasing rapidity. I understand the global competitiveness issue. They have to count their pennies, and the shareholders demand it.
Those in the economic development world should be paying as much attention to the little guys who create 10 to 15 jobs, 50 to 100 jobs each, and have no intention of leaving, because they started the business in a place where they feel comfortable. They don't want to leave, but we do very little to help them connect to larger markets, resolve their labour force issues, and perhaps, access high-speed Internet. It is those companies that want to stay in Canada.
The eastern Ontario development program is an exceptional regional program for investing in youth retention and attraction, business planning, skills development, local initiatives, and access to capital. It is not a program that asks for a dollar to spend a dollar. Within the last three to four years, some $30 million has leveraged in excess of $100 million. That is an excellent program that can be used as a tool, perhaps, in other regions of Canada.
Beef and dairy are the significant components of my agricultural community. Many beef farmers have never fully recovered from the financial losses incurred as a result of the BSE crisis. Dairy farmers, on the other hand, have supply management. They are able to weather the storm, if you will. Is the solution supply management? It's a strong consideration--a possible future consideration, though.
We also need to think outside the proverbial box to use policy and program tools to move agriculture further up the value chain, to move away from purely commodity-based thinking towards higher-value products and services. The federal government can assist in removing unnecessary regulatory barriers to new value products. This may sound like a provincial responsibility, but the federal government does have a role to play.
Emerging challenges are seen as greater challenges than the value of the Canadian dollar. World markets are affecting fertilizer costs. China, Japan, and Korea are consuming major percentages of the available fertilizer. Here are two examples: urea has gone from $410 a tonne to $620; phosphate has gone from $385 to $650 a tonne. That's a 68% increase. These are the January 11, 2008 numbers from AgriSuccess Express, which is part of Farm Credit Canada.
Tourism, our top economic sector, has perhaps been hit the hardest. To put into perspective what is happening, it is best to understand the indicators. From 1998 to 2006, there was a 50% reduction in border crossings. From 2006 to 2007, there was a 13.5% decline. This was all before the increase in the Canadian dollar. The number of November 2007 same-day shoppers from the U.S. to Canada declined 24.5% compared to the previous November.
The combination of the value of the Canadian dollar and confusion over documentation has resulted in border crossing concerns being the number one issue. The perception in the U.S. is that it costs more in Canada. Not so.
I might point out that the cancellation of the GST rebate adds to the belief that Canada does cost more. The cancellation of the rebate program is sending the wrong message.
Then there is the issue of documentation: what documentation do I need at the border, and can I get back?
We need broad education--social marketing, if you will--on the value of the Canadian dollar and what it really means to our visitors. The cost of coffee in New York State is essentially the same as the cost of coffee in Ontario.
Re-market what the level of the dollar is in context. We need to invest in border crossings. It's a friendly process. Put out the welcome mat.
Can we make it work? Yes, we can. Commercial goods are moving well as a result of improvements--the bar code program, shipping information in advance, computer profiles, etc. So that process is working well, and best in the last five years.
With regard to the Canadian Tourism Commission, Las Vegas is spending more marketing dollars than the CTC. We need to advertise and promote both at and before our border crossings. We need to have a “Buy Us” campaign: buy and shop in Canada, tour and see Canada, support our local economies.
Last year, Dr. Anne Golden, the president and CEO of the Conference Board of Canada, said that with the level of the Canadian dollar, our level of employment, and our level of education, now is a good time to invest. I do not believe Dr. Golden's comment was directed only at the private sector. The public sector has a role. There is an expression: follow the money. I note that in November of 2007, the federal surplus was in excess of $100 million. Now is a good time to invest.
I've left with the clerk today four copies of the references for my comments as well as a copy of the Eastern Ontario Wardens' Caucus prosperity plan. I invite you to review that. It has 51 policy goals with specific proposals on how to achieve them.
Thank you very much, Mr. Chair.