Mr. Pollard, you said that, with the rise in the dollar, costs are higher and it is a challenge to attract Americans. You told us that we had to focus on added value and on service. I have two thoughts on that. Tell me what you think.
First, it seems to me that, in order to focus on service, employees must be well paid, must have decent working conditions and must be committed to the business.
Second, a few years ago, I got a surprise. There I was in Marseille in the middle of the summer, with the temperature at 30 °C. A local worker recognized my accent. He told me that he had had the trip of his life snowmobiling in Quebec in the middle of the winter. That got me thinking that people from all over, not just Americans, are ready to spend money on travel.
We could have a different kind of tourism, innovative projects, adventure tourism. It could be eco-tourism, because of our open spaces.
Do you not think that that might be the start of a solution?