I think there's no doubt there has been a reaction to end-user pricing. I think that's an understatement. But as I mentioned to Mr. Thibeault, some of the numbers we heard mentioned yesterday were surprising, because they don't bear relation to the increases we put in place.
In terms of the timing, I agree the timing is unfortunate, but the timing is not from this year. It take six months to put something in place; it takes six months to give notice and a few months for technology to change. So these are changes that were started in 2007. So it was well before the current economic times arose.