I find that comment interesting in light of Mr. Sheedy's earlier comment. One of the reasons you said a merchant can't opt out of an Infinite card is because the Visa brand is on the door and people walk up and expect to be able to use a Visa card. Yet you also said that you're going to differentiate with the Visa debit product, and they can opt out of that. You have Visa products, and I imagine one would just have word “debit” after it. Someone walking up with their Visa card might expect to be able to use their debit card and be told no.
Why can't the same opt-out clause be included for Visa Infinite, which you just identified is clearly labelled Visa Infinite?