That's a decision the bank that issues the card would have made themselves. They're the ones who run the ad.
You point out that ad, and it's a card that does offer richer rewards to the consumer, but interestingly, that is not a Visa Infinite card. So it does not attract a higher interchange rate. It was the issuer's decision to manage the business with compressed margins because of the higher rewards in order to gain more cardholders. Our cards that attract a higher Infinite rate, I should highlight, are very clearly labelled Visa Infinite, so that a merchant understands when they're seeing a card that it does attract the higher rate.