I would suggest that there is probably some misconception in the market about what a premium card is. I encourage you to look at the card and look for the words “Visa Infinite”. That denotes a premium card with higher interchange that has the specific qualification criteria attached to it. Other cards may look like premium cards. I've heard people assume that cards with the new chip technology are premium, that any cards with rewards on them are premium—for example, the ad that Mr. Lake referred to—but those in fact aren't cards that require cardholders to meet the specific criteria that we've defined for Infinite.
On May 14th, 2009. See this statement in context.