There were rigorous criteria. The network set the criteria for the niche amount of customers who could qualify. As Terry said, in general, it's less than 10% of customers. These represent the merchant's highest customers. They spend with a higher velocity. They spend at a higher average transaction size, and they tend to be the same customers that were on the Amex brand. We attract and displace that Amex spending onto our cards.
On May 28th, 2009. See this statement in context.