Definitely, the increase has been significant. We're seeing people use them more and more. I can track back four or five years. We're seeing a double-digit increase in the usage. You've seen the ads. People are saying, “I spend $5,000 on groceries a year so why don't I use my points and collect?” There is no doubt about that.
The other thing we're seeing a lot of is those Infinite cards. The consumers are coming into our stores saying that “well, they changed them to put the chip in the card”, but sure enough, it's not just a chip. It's now an Infinite card. We're seeing that at the store.