That's the point I was going to make. A lot of them are already doing this today from a best practices standpoint. My experience in the U.S. with CAN-SPAM, when we were working on the law back in 2003, was that a lot of concerns just like that were brought up, and what we have found out over the last several years is that being in this business has now become a bit easier, because now we have a better grasp on the data flows that we have, either in our own companies or from what other marketers are doing today, because they're doing the right things. They're basically flipping the model from quantity over quality to quality over quantity, when it comes to data that's coming in—the opt-in aspect of it—so we have found that it's much better for us right now.
