The possibility of this legislation has been a possibility for some time, so we have gone through a fairly detailed analysis of the resources we need.
On your question about vulnerable Canadians, that's already a large part of our program on false and misleading advertising. When I talk about modest resources, they really are modest. It's about giving us the extra tools to get these kinds of things, these header advertisements, so you don't have to.... You know, you're promised the free health club membership in the subject line of the e-mail, and it's only after clicking through, which is the whole objective of the spam--to get you to click through it and start reading it--that you find out there is a $1,000 initiation fee. We want to be able to take action on the first part, which is that you've misled people just by getting them to look at your product by saying it's free.
That's the kind of thing this legislation will do from the Competition Bureau's perspective. We'll still continue with our program to protect vulnerable people. In fact, the legislation is very clear, and when setting AMPs, administrative monetary penalties, and when we do criminal prosecutions, we also look very much at who is the target audience and who is the victim of the activity.