A 10-day unsubscription period can be difficult to achieve, depending on the time of year. Having a 31-day period would bring it in line with the current unsubscription period set out under the do-not-call list.
Considering the potential penalties, obviously, a slightly longer deadline simply allows us to make sure that the person was unsubscribed. With a much shorter deadline, it may take a few extra days, which would open the company up to unnecessary risks, when all is said and done. The idea is to remove these people as soon as possible and to have enough time to ensure that....