The purpose was to bring the unsubscription period in line with the do-not-call list. I do not see that as a technical difficulty, per se. What needs to be understood is that we do not send out emails daily. These lists are used, but we do not inundate our partners or our customers with emails. We send them sporadically, from time to time, and these lists are managed by businesses associated with us. It may be difficult on a technical level for a large financial group to handle an unsubscribe request and to be certain that it was completed. As I said, that coupled with stiff penalties.... The less time there is, the more it makes us a little nervous. But the person will be removed as quickly as possible.
On September 28th, 2009. See this statement in context.