Thank you, Mr. Chair.
The first question is to Mr. Cook. I understand the argument about the Competition Act and having different media treated differently in terms of that. I want you to walk us through again.
When you gave the example of saving the planet in the header, I consider that advertisement actually a lie, so I was actually happy to hear that would stop, because it's a lie. Whether we get a chance to regulate that through the Internet—maybe you can still make that claim outside on TV or radio, and I understand the argument there, that there isn't consistency—why not have an opportunity to stop a lie when we can stop it?
Maybe you can walk us through again, though, if there's another part of the scenario that I'm not quite catching that could have other unintended consequences.