One of the things I've always been a big believer in.... You have all these great big city visitor bureaus, if you will, that are spending phenomenal amounts of money all over the place to attract people. I often wonder why you don't take $1 million and go and buy a convention, instead of taking $1 million and dividing it up with 20 different things. Just say, okay, we're going to get the rate where you want it; we're going to show Canada what it is. I would be inclined to do that, but I don't run a visitor bureau; I run a hotel association. I think there are creative things we could do in this age we're in right now.
I'd be interested in pursuing it further. Do I have the answer? No.