We've not been involved in a passport campaign that has targeted certain areas. What we have done is work with the authorities in the U.S. We have taken their passport promotion road team into trade shows so that they're with us in our booths. We take American passport applications at the Canada tourism booth at major trade shows throughout the U.S. Especially when we're going after the main convention market, that has been quite effective.
What we have not done is run a “get a passport” campaign in some of those border cities. We've been working more with local chambers of commerce to try to understand what some of the barriers are. We have not seen any evidence that a marketing campaign of that nature would effectively overcome some of the barriers to getting passports that some people have.